![]() Taken together, this turns Pinterest from pure social network to something merged with a search engine and a wish list of sorts. As a user, you can have multiple saved boards for your different interests. ![]() What sets Pinterest apart from some of its contemporaries is its ability to save - or “pin” - a post you like to your own board. Users post images and videos (accompanied by links or descriptions), and can in turn search for similar posts, browse hashtags, or follow particular accounts. (You were probably expecting that if it were something else, the title of this article wouldn’t make any sense!) Why Consider Pinterest Advertising?įor those not already familiar with Pinterest as a platform, it’s a visual-based social network more similar at a glance - though very different under the hood - to Instagram than it is to Facebook or Twitter. That platform, which went public this week, is Pinterest. If you’re not on it, you’re missing out on a platform that could be seriously driving awareness of your brand among a receptive, interested audience - an audience that says they get more ideas of new things to buy here than they do on search engines or other social media networks. There’s another social network that, statistically speaking, you’re probably not using: Only a quarter as many brands advertise on it as do on Facebook. Twitter? You tweet like a pro! LinkedIn? You write the sort of insightful posts your professional network loves. Facebook? Firing on all cylinders Instagram? Been there, done that. So you’ve been advertising your business on social media.
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